Want to build a brand that feels global but lives local? The secret is in glocalization — where Nike collaborates with street artists, McDonald’s reinvents its menu for every country, and boutique hotels like The Standard X vibe with their city instead of imposing on it. The brands that win don’t just expand. They embed. They don’t just sell. They become part of the culture.

Universal Admedia Bangkok Office

For Erica Paige, being herself is key. The singer, songwriter, actress, and promo model has built a large social media following by staying true to who she is. Her content has a simple goal – showcasing her personality and talents on a global scale. With starring roles in films like Be Somebody (2018), Cross Roads (2016), and Narc (2021), Paige’s Instagram highlights her multifaceted abilities.

In a crowded marketplace, a brand without a community is like a tree falling in an empty forest—alive but unheard. This article explores how community transforms brands from mere product sellers into cultural influencers, fostering loyalty, innovation, and resilience. Discover why building an engaged, passionate community is the secret ingredient to lasting success

Explore the captivating world where art meets luxury at Art Basel Miami 2023. Discover how collaborations between icons like Louis Vuitton, Frank Gehry, and Ruinart are transforming art narratives. #ArtBasel2023

As the prestigious Cannes Lions Festival of Creativity takes center stage, we are excited to reflect on the remarkable power of branding and activation within this influential industry gathering.

Our Creative Director, M Aroonrut, was on hand to facilitate and discuss the importance of personal branding and how brands has the power to change and move organizations.

It’s a sisterhood of motherhood. That’s right, thanks to Mother’s Milk, moms all over the world can come together & empower one another like never before.

Your brand is your reputation, and even silence can be explosive when it comes to navigating the faux pas grenade- littered terrain of a cultural landscape as quick to follow as it is to cancel.

In a hyper-capitalist country like the United States, currency is culture. Economic status influences education, which itself often reinforces or cultivates taste and values.

Personal branding. You’ve heard your marketing friends throw the term around, but what exactly is it?

Cities worldwide are constantly growing. So should our perception of how they can grow, and more importantly, how they can grow sustainably.