As Founder and Managing Director of Universal Admedia, Nii Addo leads a portfolio of work spanning brand strategy, creative direction, executive production, and digital ecosystem development. His leadership approach blends commercial strategy with narrative design, helping organisations build culturally relevant and financially sustainable brand platforms.

Across multiple leadership roles within Universal Admedia over the past 18 years, he has overseen integrated campaigns, content ecosystems, and cross-platform storytelling initiatives across New York and Chicago, evolving the company from a creative practice into a global media and advisory network.

As Design Director and Creative Director, he continues to shape the visual and strategic language of the brand, ensuring consistency across high-level advisory, production, and content-led initiatives.

Beyond Universal Admedia, Nii Addo serves as an advisor, executive producer, and strategic partner across a growing network of global media and cultural platforms.

His current roles include advisory and executive leadership contributions to initiatives such as:

• FCBA Conxt, where he serves as Creator, Host, and Executive Producer

• Accra Conxt, as Managing Director

• Botswana Conxt, as Executive Producer

• River North CHGO Podcast, as Executive Producer

• The Healing List, as Executive Producer

• Cannes Connect, as Managing Director

• FIDIWESTNYC, as Managing Director

He also holds advisory roles with organisations including Afropolitan Cities, OK Boomer, NUELE Hair, and alumni and institutional bodies such as the Ghana International School Alumni Association and SOS Hermann Gmeiner alumni networks.

His work consistently focuses on building narrative infrastructure for communities, cities, and creator-led ecosystems.

Nii Addo began his career in global advertising and strategy, working with leading agencies and organisations including:

• FCB Global, where he served as Account Director

• Interpublic Group (IPG), where he worked in strategy

• IBM, where he completed an early internship in strategic development

He also contributed as an Adjunct Professor at Columbia College Chicago and a Visiting Lecturer at the Fashion Institute of Technology, sharing industry insight with emerging talent in media, branding, and communications.

These early experiences established his foundation in integrated marketing, account leadership, and brand architecture, which later evolved into his work in creator ecosystems and media entrepreneurship.

Nii Addo holds an MBA in Business Administration from the D'Amore-McKim School of Business at Northeastern University, and a Bachelor of Science in Economics from Clark University.

He further expanded his expertise through executive education at the Cannes Lions School, completing the CMO Accelerator Programme, where he deepened his understanding of global brand leadership and creative industry transformation.

His work spans a broad range of disciplines including:

Creative direction and brand strategy
Digital transformation and media ecosystems
Integrated marketing communications
Content strategy and production
Audience development and engagement systems
New business development and partnerships
Cultural and creator economy advisory
Executive production and storytelling architecture