UA INSIGHTS

Stay in the know with features of our observations, food for thoughts, and ideas.

Personal Branding, Culture, Activation, Community Universal Admedia Personal Branding, Culture, Activation, Community Universal Admedia

Erica’s Paige Is Growing

For Erica Paige, being herself is key. The singer, songwriter, actress, and promo model has built a large social media following by staying true to who she is. Her content has a simple goal – showcasing her personality and talents on a global scale. With starring roles in films like Be Somebody (2018), Cross Roads (2016), and Narc (2021), Paige’s Instagram highlights her multifaceted abilities.

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The Heart of the Matter: What is a Brand or Business Without a Community?

In a crowded marketplace, a brand without a community is like a tree falling in an empty forest—alive but unheard. This article explores how community transforms brands from mere product sellers into cultural influencers, fostering loyalty, innovation, and resilience. Discover why building an engaged, passionate community is the secret ingredient to lasting success

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