The Cannes Lions International Festival of Creativity has announced its 72nd edition, taking place in Cannes, France from June 16-20, 2025. The festival will feature a comprehensive content program with global thought leaders, brands, and cultural changemakers. The festival also announced it will double funding for its Equity, Representation and Accessibility (ERA) Pass, providing complimentary passes to underrepresented talent and underserved communities. Additionally, the Glass Lion competition's scope will expand on its 10th anniversary to celebrate creative excellence that promotes equitable representation beyond gender, including communities facing disability, race, sexuality, and social inequity.