Speedo

Universal Admedia redefined the iconic swimwear brand’s business model with a rebrand of Speedo for the 2012 Summer Olympics.

Beyond the catalogue design, website building, and rebrand activation, Universal Admedia convinced Speedo to build its own virtual network.  Described internally as “the Facebook of swimming,” we created an aggregated listing of swimmers and swimming enthusiasts -- from novice to Olympic -- from all around the world. Olympic record-breaker Michael Phelps was tapped to encourage people to join. Millions of followers signed up and Speedo went from zero e-commerce presence in  its own market -- swimwear -- to the most in the category. Subsequently, competitor Nike eliminated its swimwear e-commerce campaigns altogether.