UNIVERSE CLUBS

Today, peer relationship and peer consolidation are imperative.

Groucho Marx famously self-deprecated that he would “refuse to join any club that would have me as a member.” And yet in his lifetime he was probably one of the most famous and well-tuned personal brands in the world, perhaps of all time. But not all of us are an entire peer club of our own, a man or woman without peers. Today, peer relationship and peer consolidation are imperative. Who’s in your network is an innate part of your personal brand and in today’s heavily network-influenced social and professional economy your peer associations are probably the most significant facilitator of individual or business success. And it’s not enough to belong to just one club anymore. When Universe Clubs approached Universal Admedia to consolidate a selective group of elite but distinct global memberships into a single larger network, the challenge was taking a smorgasbord of unique international identities, finding a common denominator, and branding them as a whole that was both consistent and varied: the common through-line being elite membership. Groucho, we’d happily have you.