THE HEALING LIST

BRAND CAMPAIGN

Months into New York City’s lockdown, amidst numerous business closings and apocalyptic scenes of New York City’s desolate streets, the team at Universal Admedia understood that we needed to do something. We wanted to help in the best way we could; through branding and activation. And thus The Healing List and The Healing List Podcast were conceived.

The Healing List enables New Yorkers to search by how they are feeling and connect with specialists who can virtually help them deal with the isolation, fear, and any other mental health issues exacerbated by the onset of 2020’s global pandemic. The Healing List Podcast gives New Yorkers and healing specialists a platform to voice their thoughts and ideas about how to cope and heal during the pandemic today and beyond.

The campaign “Are you ok” stems from our team’s discussion about the question everyone around us begins their sentences with. Are you ok? This question usually elicits the response, yes. Often times this is simply not true. The campaign presents the reader with an option of saying “No” leading to a list of resources one can find help with.

Our design direction took into account the traditional spa-like branding within the wellness sector and sought something different and more emotionally elevated. Our insight into the Healing List’s brand DNA was driven by our desire to reconnect to youthful happiness and cheer. The result is a vibrant, positive, diverse, and quirky design that is eye-catching and disruptive.

New Yorkers are tough but asking for help is even tougher. We want our platforms of the Healing List and The Healing List Podcast to contribute to the recovery New York so desperately needs.