Coaxa Car Club

Let’s face it: car-sharing is not for everyone.

Coaxa wanted to brand itself somewhere between the old-fashioned security and intimacy of limousine service and the contemporary accessibility of car-sharing. But for a certain crowd. So Universal Admedia found a way to target the car club toward senior executives and those they want to impress. With Coaxa, passengers just log in to plan trips for the week for routine pick-ups and drop-offs by their designated regular driver to travel in immaculate, comfortable style, with none of the erratic unpredictability of most commercial car-sharing services. And in the era of Covid-19, the need for personal space and cleanliness have never been more desirable. This is the flying-private car service for the jet-set professional.